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At Nailvana, our collaboration transformed a passion for beauty into a vibrant brand identity that resonates with today's trendsetters.
Working hand-in-hand with Nailvana’s founders, we set out to establish Nailvana as the go-to nail salon where art meets care.

Nailvana

1. Brand Identity & Logo Creation:

We started by immersing ourselves in Nailvana’s unique vibe—where creativity meets precision. We crafted a modern, eye-catching logo that encapsulated the salon’s commitment to innovation. This new visual identity set the stage for Nailvana's rapid rise, becoming instantly recognizable in the local market.

2. Digital Presence & Social Media Launch:

Recognizing the power of a robust online presence, we launched Nailvana’s profiles on Instagram, Facebook, and Pinterest. With a tailored content strategy, we highlighted behind-the-scenes processes, stunning nail art tutorials, and real customer testimonials. Here are some key digital milestones:

  • Instagram Growth: Increased from 500 to over 2,000 followers in just 90 days—a 300% boost.

  • Engagement Rates: Social posts consistently achieved engagement rates of over 8%, well above the industry average.

  • Content Reach: Our targeted campaigns expanded the organic reach by 250%, ensuring that Nailvana’s vibrant personality reached thousands in the local community.

3. Community Engagement & Business Impact:

Our integrated approach not only amplified Nailvana’s digital presence but also drove tangible business results:

  • Foot Traffic: Saw a 150% increase in monthly salon visits, growing from an average of 100 visits per month to 250.

  • Appointment Bookings: A strategic local marketing campaign led to a 200% rise in appointment bookings, boosting weekly appointments from 25 to 75.

  • Customer Retention: Implementing a loyalty program helped secure a 40% return rate from first-time clients.

4. Ongoing Innovation

Our ongoing collaboration with Nailvana involved regularly analyzing customer feedback and market trends to refine their strategies. This proactive approach kept the brand agile and responsive, ensuring continuous growth and staying ahead in a competitive market.

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please get in touch for the full case study.

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